Company

[PODCAST] Tools for Wrangling Marketing Data

Written by 
JD Prater
February 14, 2022

The way to make a computer better is to reboot it. By hitting that button, you halt the instructions it has always used, upgrading it with newer and better instructions. This is the same way digital marketers should take action with their funnels – they should keep rebooting them to make them better.

This podcast aims to solve common problems that businesses have with the strategy, implementation and measurement of their digital marketing.

I recently joined the Funnel Reboot podcast to answer, what needs to be done with marketing data to make it usable?

Essentially, it must be taken from its original source, formatted cleanly, and put into your database to be analyzed. This is handled by a process called ETL, Extract, Transform & Load. This process can be painful, slow, and very manually, but AI and automation is now facilitating this dataflow to be almost entirely done by technology. Tune into the episode to hear how I help them get familiar with how this works from a marketer’s perspective.

Episode 61: Tools for Wrangling Marketing Data, with JD Prater the Head of Marketing at Osmos

The Definitive Guide to Data Onboarding

Discover the benefits and challenges of customer data onboarding, how to create an efficient process, and see how the right approach can accelerate business growth.

view the GUIDE

JD Prater

Marketing